Building Product Champions with eDiscovery Education
Working with Machine Learning innovator, Brainspace (now RevealData), customer training & certifications increased brand awareness with incredible organic reach, grew revenue and licenses, and produced over 8,500 certifications.
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Brainspace Analyst
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Platforms used
Awards
Omni Awards, Gold - Education Media (Fall 2019)
Omni Awards, Gold - Product Promotion (Fall 2019)
Omni Awards, Bronze - Education Media (Fall 2020)
Expertise
The Challenge
Combating Sophistication & Scale
The eDiscovery and corporate investigations market was exploding in scale and complexity. Enterprises were drowning in unstructured data across multiple devices and communication channels, and the technologies used to investigate that data were evolving faster than teams could adopt them.
To expand market share internationally and move large enterprise clients through proof-of-concept deployments, they needed a way to build confidence in their solution at scale.
To expand market share internationally and move large enterprise clients through proof-of-concept deployments, they needed a way to build confidence in their solution at scale.
Solution Development
Commercialized Progressive Certification
The solution had to be role-based, progressive, and commercially viable — providing both an optional revenue stream and a scalable way for a lean internal team of just two to manage.
We developed a progressive, role-based certification framework that could scale globally and be managed by a lean team.
We developed a progressive, role-based certification framework that could scale globally and be managed by a lean team.
Instructional Design
Mapped real-world competencies to key product features, ensuring the curriculum aligned directly to customer success outcomes.
Media Production
Produced scripted tutorials and walkthroughs blending in-studio video with software screen captures for a polished, on-brand learning experience.
Labs & Product Simulation
Built interactive labs and simulations where learners could practice workflows and apply skills to realistic challenges.
Exams & Credentials
Developed a scalable exam bank with certification criteria tagged to product releases, keeping credentials current and credible.
This video is absolutely incredible. I've shown it to everyone...thanks for going way above and beyond.
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Michael Griffin
VP of Product Education, Reveal Data
Results
Scaled Into a Trusted Standard
Education transformed Brainspace from a vendor into the trusted standard in eDiscovery. By scaling trust through certification, they didn’t just retain customers — they multiplied their reach, accelerated sales, and built a competitive moat that competitors struggled to replicate.
8,500 Certifications Issued
Within 6 months, over 8,500 users and prospects completed the initial certification curriculum - supported by a staff of one.
70 Countries Reached
With an on-demand learning platform, certifications were delivered globally - and used to identify potential regions for sales.
1,000's of LinkedIn Shares
Thousands of LinkedIn shares occurred from certified professionals posting their certificate, creating organic brand awareness and credibility.
Job Postings Requiring Credentials
The Brainspace certification became a professional milestone for litigation support and legal professionals — a badge of trust in the industry.
Self-Serve Customer Success
Explore 100+ integrations that make your day-to-day workflow more efficient and familiar. Plus, our extensive developer tools.
The most trusted brands are already winning markets with Customer Education.
Let's talk about your next chapter of growth with customer education.
