Resources & Insights
Stay ahead with thought leadership, practical frameworks, and case studies from industry experts.
Customer Education: The Hidden Acquisition Engine
If you treat education as a cost center, you will pay for it twice: once in churn and again in higher acquisition costs. After 9.5 years of building and measuring customer education programs, I keep seeing the same pattern.
Matt Tidwell
2025-09-24
How to Build Customer Education That Keeps Pace With Your Product Team
Your CS team is drowning while product velocity accelerates. Here's how to fix the disconnect before it kills your recurring revenue.
Matt Tidwell
2025-08-25
Aligning Customer Education to Business Goals: The Content Matrix Framework
Stop building educational content in a vacuum. Use this proven framework to align every course, article, and video to measurable business outcomes across the customer journey.
Matt Tidwell
2025-08-11
Beyond Clicks: Designing Interactive eLearning Modules that Drive Real Results
Interactive eLearning modules promise enhanced engagement, but without strategic design, they can fall short of delivering meaningful learning outcomes. This article explores how to create purposeful interactivity that aligns with your business growth objectives.
Alyssa Davenport
2025-08-11
Defining Customer Education: A Strategy for Retention, Adoption, and Success
A clear definition of 'Customer Education' and the individuals served through the education team output is critical for the success of your customer education work.
Matt Tidwell
2025-08-11
The Math Behind Customer Education: How to Prove ROI and Drive Growth
Most teams know training helps customers — but few can prove the impact in dollars. Here's the simple framework (and formula) to connect education directly to revenue, retention, and growth.
Matt Tidwell
2024-09-08
The right tools for micro-credentialing
You need the right tools at the right time—and a framework to scale without breaking your budget or timeline.
Matt Tidwell
2024-09-08