Turn Expertise Into
a Scalable Growth System
Your customers don't need more content—they need clarity, confidence, and a trusted path to mastery. ThinkThru helps SaaS and tech-enabled advisory firms build education systems that drive adoption, reduce churn, and turn internal expertise into market influence.
The center of B2B buying has shifted.
Buyers now learn in the wild—on LinkedIn, YouTube, Slack communities, dark social, and self-guided research.
They talk to a rep last.
They judge your product long before they log into it.
And they churn the moment friction outweighs value.
Of B2B buyers prefer a rep-free sales experience, but these purchases are 1.6x more likely to lead to regret.
Of customers leave after just one poor experience.
Your current approach won't survive this shift.
Most SaaS and advisory firms are transforming into tech-enabled companies—but their customer education has not transformed with them. Three forces stand in the way:
Disconnected Content Across Teams
But no one owns the full customer learning experience.
Marketing pushes campaigns.
Product ships updates.
Success patches gaps.
And when ownership is fragmented, outcomes are too.
Production volume ≠ educational impact.
The focus becomes on scaling low-effort, AI-generated content no one actually watches.
Pressed for time, teams rely on Loom recordings, AI avatars, or quick talking-head videos.
Teams create content only after problems appear.
But nothing works together — and customers feel it.
Support writes help docs.
Success makes onboarding slide decks.
Marketing produces product launches.
of Customer Education leaders say their #1 challenge is proving business impact
Without a connected strategy, nothing compounds.
Source: Skilljar "Customer Education 2025 Trends Report," p. 5
of content drives meaningful outcomes
The rest becomes noise. And with AI making it easier than ever to produce mediocre content fast, trust erodes faster.
Source: Skilljar "Customer Education 2025 Trends Report," p. 8
Time-to-value is now the #1 metric CEOs care about
Yet most companies lack a proactive education strategy to deliver it. When customers wait too long for clarity, confidence breaks — and trust goes with it.
Source: Skilljar "Customer Education 2025 Trends Report," p. 7
This new market demands a new model:
Customer Education that eliminates regret, accelerates wins, and builds trust at scale.
Education at Every Stage of the Customer Journey
ThinkThru designs and produces education systems that unify your entire customer journey—from first impression to forever customer.
Connect
Social + WebContent that earns trust, not just clicks.
Activate
OnboardingAha moments that scale—delivering first value faster.
Educate
Product AdoptionTraining and documentation that reduce support volume and drive confident usage.
Expand
CertificationPrograms that deepen expertise and turn users into advocates.
Systemize
AcademiesA unified ecosystem where all education lives and grows with your product.
"Matt, consider this a testimonial to you and your business model. It's truly unlike any other I've seen, and your team's help has helped my team make real progress. I look forward to more engagements with ThinkThru in my next adventure!"
How to Get Started
From first conversation to full implementation — here's how we work.
Book a Strategy Call
Meet with us to discuss goals, challenges, and where education can have the biggest impact.
Get a Customized Plan
We define a clear scope, map your customer journey, and identify the right education priorities.
Transform Your Customer Experience
We design and produce the content, implement the systems and help you increase adoption, retention, and trust.
Make an impact and win your market.
Book a Strategy CallWe only care about one thing: meaningful customer impact. No 200-slide strategy decks. No 6-month need assessments. No strategy without implementation. We're just a group of proven builders and creatives helping you win the hearts and minds of your market.
Why Teams Choose ThinkThru
Not all customer education partners are created equal. Here's what sets us apart.
Without ThinkThru
- Transactional vendor relationships with limited investment in your success.
- Template-based, generic content that doesn't reflect your brand.
- Lengthy timelines with limited revisions and slow feedback loops.
- Generalist agencies without deep customer education expertise.
- One-off projects that don't scale or evolve with your needs.
- Vanity metrics like completion rates without real business impact.
With ThinkThru
- Strategic partnership with a dedicated team invested in your outcomes.
- Award-winning, professionally produced content tailored to your brand.
- Rapid delivery with iterative feedback loops and unlimited revisions.
- Deep specialization in customer education and learning design.
- Systems and content designed to grow and evolve with you.
- Measurable impact on product adoption, retention, and revenue.
Ready to experience the ThinkThru difference?
Book a Strategy CallOur Methodology
Scaling Trust Framework
A complete system for education-driven growth.
Build authority through educational storytelling.
Deliver aha moments that scale.
Design scalable training systems in-app and beyond.
Build certifications that signal expertise and drive adoption.
Bring everything together in one trusted ecosystem.
Trusted by industry leaders.
We work with ambitious teams who value clarity, quality, and systems thinking.
"Matt, consider this a testimonial to you and your business model. It's truly unlike any other I've seen, and your team's help has helped my team make real progress. I look forward to more engagements with ThinkThru in my next adventure!"
"Here's is the email I received my from VP. Please the team know they rock.... 'THIS VIDEO IS AMAZING. I am in love with this video. It looks and feels polished and is easy to follow.'"
"This video is absolutely incredible. I've shown it to everyone...thanks for going way above and beyond."
"A huge thanks to your team on producing these modules. The initial feedback we received is resoundingly positive and the final product communicates high-quality design and effectiveness. Well done!"
"Our first customer just sent this on the updated certification - 'Amazing work putting this training together...I put myself in the shoes of someone who's never seen the platform and felt like you gave the appropriate context to bootstrap any audience. Content quality is excellent and user experience is awesome as well!'"
"Thank you for all of your help during what was a crazy-busy time! It was a pleasure working with you and your team. The courses turned out great and our customers are loving them."
"The quality of the materials you've created impressed everyone on our end that reviewed them. I do not know of any comparable training resources to these... You hit many points that will resonate with our partners, and I cannot wait to start directing them to the final products!"
"ThinkThru is a very innovative group. If you provide them a general idea, their minds seem to speed into action. The return of ideas is spectacular and outcomes exceed expectations!"
"Think Thru brings expertise and empathy to everything they do. Their insights and workflows helped us exceed our goals. Plus, they are kind, professional, and easy to work with. We highly recommend them."
"Our company thoroughly enjoyed working with Think Thru for two of our large creative module projects for dealership training. They always created at top level while delivering at both a professional and technical capable level. We look forward to hiring them again in the future and they come highly recommended."
"They are hands down, the BEST external project managers I've ever worked with."
Take the Education Impact Assessment
The Education Impact Assessment™ evaluates how well your organization turns internal expertise into meaningful customer outcomes. Using our Scaled Trust framework, the assessment measures your performance across activation, training, thought leadership, personalization, and distribution — then generates a Scaled Trust Score™ to reveal your overall maturity.
You'll see exactly where your onboarding stalls, where education is under-leveraged, and how to align your content, training, and customer experience to drive adoption, retention, and long-term brand authority.
What you'll get:
- Scaled Trust Score™ (0-80)
- 5-Phase Maturity Breakdown
- Personalized Recommendations