Build a revenue-aligned customer education program in weeks, not years.
ThinkThru gives your SaaS team the strategy, structure, and content to launch a scalable customer education program—designed around what your users actually need to adopt, grow, and stay.
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Customer Education Strategy Sprint
A focused 3-week process to design a Revenue-Aligned Education Program that delivers what your users actually need to adopt, grow, and stay.
What Your Get:
3-weeks of live and async work with our team
Collaborative workshops with our team to clarify exactly who to educate, what to create, where to deliver it, and how to measure success — all captured in a 1-page strategy your team can immediately execute.
1-Page Revenue-Aligned Education Strategy
Your go-to roadmap outlining exactly who to educate, what to build, where to deliver it, and how to measure success — all in a single strategic asset your team can immediately execute.
First-Win Content Plan + Onboarding Flow
A prioritized content map and onboarding experience designed to help your most important users reach their first success milestone.
Dialed Distribution Plan
A channel-by-channel delivery strategy tailored to your customer journey — including where to launch content and how to maximize its reach and impact.
Pricing tiers:
Early Stage
less than $1m ARR
$7,500
Growth Stage
$1m - $5m ARR
$10,000
Scale Up
$5m - $15m ARR
$15,000
Mature
$15m+ ARR
$20,000
Matt, consider this a testimonial to you and your business model. It's truly unlike any other I've seen, and your team's help has helped my team make real progress. I look forward to more engagements with ThinkThru in my next adventure!
Our first customer just sent this on the updated certification - "Amazing work putting this training together...I put myself in the shoes of someone who's never seen the platform and felt like you gave the appropriate context to bootstrap any audience. Content quality is excellent and user experience is awesome as well!"
Here's is the email I received my from VP. Please the team know they rock.... "THIS VIDEO IS AMAZING. I am in love with this video. It looks and feels polished and is easy to follow."
You’ve built a great product.
But customers are still leaving too soon
— and your team is stuck reacting and backfilling
instead of scaling
Free users never convert — because they never hit a real milestone.
Customer Success is buried in repeat support requests.
You’re creating content, but no one’s sure what’s working — or where it should live
Book a 3-week sprint with ThinkThru to design a revenue-aligned customer education program
Give your team a clear path to deliver the right experiences to the right users—at the right time.
Clarify Your Audience and Activation Points
Segment your users, define their First-Win milestones, and identify what’s holding them back from success — so your education efforts start where they’ll make the biggest impact.
Design Your Content and Channel Strategy
Map the content, programs, and delivery methods that guide users to value — across onboarding, help centers, in-app, email, and community.
Build Your Execution Plan
Establish your key KPIs, assign ownership, and set a 30–60–90 day roadmap — all captured in a 1-page strategy your team can immediately execute.
Here's how the strategy sprint works
Frequently asked questions
Everything you need to know about the product and billing.
We recommend bringing 3-5 people (max!) from your team, ideally those who deeply understand your product, customers, and go-to-market strategy. We also ask that anyone who attends commits to being present for all the workshops.
We price based on the size and maturity of your company (i.e. more products = more complex, larger team = more required team alignment, etc.)
By the end of our process you'll receive a total of six (6) consultative workshops on Zoom, in addition to a final PDF file containing the following -
1) a completed 1-page customer education strategy
2) an onboarding flow wireframe with suggested content and ready-to-use copy
3) a first-win content plan supporting the onboarding flow wireframe
4) program outlines for the identified product training / customer education beyond first-win milestones
End-to-end, the sprint takes three weeks to get you the final homepage wireframe with suggested structure, sections, and copy.
Here's a breakdown of the estimated time allotment required:
Before the Start:
Fill out intake questionnaire(s) (~30 minutes)
Week 1:
Tuesday - 75 minute live workshop with ThinkThru
Wednesday - 60 minute internal meeting with just your team. (You may not end up needing it, but just in case)
Thursday - 75 minute live workshop with ThinkThru
Week 2:
Tuesday - 75 minute live workshop with ThinkThru.
Wednesday - 60 minute internal meeting with just your team. (you may not need it)
Thursday - 75 minute live workshop with ThinkThru.
Week 3:
Tuesday - 75 minute live workshop with ThinkThru.
Wednesday - 60 minute internal meeting with just your team. (you may not need it)
Thursday - 75 minute live workshop with ThinkThru
The internal meetings are not mandatory, but are highly recommended.
Some teams have tackled them async.
Great question. Our creative team supports clients with tailored content services for customer education teams —video, LMS modules, onboarding emails, and more.
We don't do this for four reasons:
1) it would make us exponentially more expensive
2) it would make the process exponentially slower
3) we do not know your industry
4) outsourcing talking to customers is the last thing we would recommend for any early stage founder to do. We rely on you to be the subject matter experts on your customers.
More ❤️ from past customers
Matt, consider this a testimonial to you and your business model. It's truly unlike any other I've seen, and your team's help has helped my team make real progress. I look forward to more engagements with ThinkThru in my next adventure!
Our first customer just sent this on the updated certification - "Amazing work putting this training together...I put myself in the shoes of someone who's never seen the platform and felt like you gave the appropriate context to bootstrap any audience. Content quality is excellent and user experience is awesome as well!"
A huge thanks to your team on producing these modules. The initial feedback we received is resoundingly positive and the final product communicates high-quality design and effectiveness. Well done!
I wanted to pass this along from our first certified partner in response to their feedback on the training - "Oh it's really well made. Super intuitive and so easy to follow. It's up there with the best trainings I've done."
Here's is the email I received my from VP. Please the team know they rock.... "THIS VIDEO IS AMAZING. I am in love with this video. It looks and feels polished and is easy to follow."
Thank you for all of your help during what was a crazy-busy time! It was a pleasure working with you and your team. The courses turned out great and our customers are loving them.
They are hands down, the BEST external project managers I've ever worked with.
The quality of the materials you’ve created impressed everyone on our end that reviewed them. I do not know of any comparable training resources to these… You hit many points that will resonate with our partners, and I cannot wait to start directing them to the final products!
ThinkThru is a very innovative group. If you provide them a general idea, their minds seem to speed into action. The return of ideas is spectacular and outcomes exceed expectations!
This video is absolutely incredible. I've shown it to everyone...thanks for going way above and beyond.
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I cannot begin to thank you enough for all your team did for the Voices of Freedom! Together we raised over $574k - making this the most successful fundraiser in the history of our organization!
You all have been amazing! I thought it would be too expensive or too much to do and you have simplified it ... I truly feel this could be the break thru year for FocusWorks with our partnership with ThinkThru.
