Building Product Fans Through eDiscovery Education

Working with Machine Learning innovator, Brainspace, customer training increased brand awareness with incredible organic reach, grew revenue and licenses, and produced over 8,000 certified users.

Building an online training center to increase adoption and create raving fans.

Brainspace is a leading machine learning and AI data analytics solution focused on eDiscovery and corporate investigations.

Needing a way to reach end-users in an engaging, meaningful way, they chose customer training as the solution.

Expertise

Strategy
Content Development
Platforms and Tech

Platforms

Web
Mobile

Completed

August, 2020

Awards

Gold Omni Award 2020
Gold Omni Award 2020
Bronze Omni Award 2020

Training Strategy and Approach

Working with Marketing, Product Dev, and Sales teams, we we developed a roadmap and launch strategy that make training frictionless and automated.

Persona-driven,
on-demand training.

Through initial strategy sessions, our teams began to develop customized training paths aligned with target client-personas.

During development, we crafted 5 certification programs to support eDiscovery professionals from analysts to sales roles.

See our projects

Persona-driven,
on-demand training.

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Modern Learning Platform

We chose to implement the training using one of our platform partners, Thinkific. This resulted in a short 4-week implementation timeline with simple customizations.

Full service production services to scale catalog.

Our team scripted and produced 100's of training videos to support the online programs. We also developed product simulations, guided walkthroughs, quizzes, and exams.

Results

Brainspace became the most shared, most referenced product training on LinkedIn in the eDiscovery industry within 12 months of the certification program being released.

4

persona-based certifications

$$$

revenues created through training certifications

8,000

unique certified customers

12,000+

certification enrollments in first year

Ready for a customer education solution?
Let's make it incredible!

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