
Business Objectives
We take the time to know “why.” It may seem obvious, but taking the time to understand the motivations
for the training, the constraints of time/money/access, and deadlines paint a realistic picture of what
we can accomplish together.

Learner Personas
Who’s using the product? It helps to know who’s on the other side of the screen. We take the time to develop avatars with specific goals or reasons to participate in the training sessions. This process ensures the course’s content meaningfully relates to the user’s perspective, background, and job role.

Scripting & Storyboarding
We work with experts to get ideas on paper. It’s fun for us, and saves you time and money on development. We’ll engage the experts on your team (or contracted by your organization) to extract key ingredients for online learning. Then we develop scripts for narration, on-screen elements, multimedia, and other interactions. Our creative team will plan the entire process for you.

Course Development
Then, we bring the vision to life. Our course developers bring the storyboards to life in fully custom eLearning modules. We make sure the product is engaging, works with your designated reviewers to beta test the product, and ensures the course meets industry standards and is compatible with your LMS.

Activate & Measure
You can’t improve what you don’t measure. During course launch, we’ll engage with your team to monitor and measure course performance and broader learner feedback. We view this process as an iterative cycle and adjust courseware accordingly with the ultimate goal being to ensure the business objectives are met.