End Slavery Tennessee
Helping Anti-Human Trafficking Agency Reach Thousands of Educators Online

End Slavery Tennessee

How We Partnered With End Slavery Tennessee To Reach Public School Educators Statewide
The Opportunity

End Slavery Tennessee provides specialized case management and comprehensive aftercare for human trafficking survivors and strategically addresses the problem of human trafficking through advocacy, prevention, and training of front-line professionals.

End Slavery Tennessee and the other agencies in the Tennessee Anti-Slavery Alliance wanted to increase their impact and prevention efforts by reaching professionals that spend incredible amounts of time and energy with some of our most vulnerable individuals - our students and children.

To do this, the team needed a way to reach educators across the state at scale, efficiently, and in a measurable way that would enable ESTN and Board of Education leadership to verify educators were participating in the program and completing professional training.

The Challange

How to reach thousands of educators across timezones, with relevant content that could be consumed during the day at their own pace.

The most practical solution was to create a virtual extension of the End Slavery Tennessee education team through a simple, external education portal that would allow educators and Board of Education employees to enroll, participate, and complete the awareness program on-demand.

However, the training materials that were needed had never been delivered online and the infrastructure to deliver classes didn't exist yet. Also, the timeline to write, produce, film, configure, and deliver the program was a short 6 weeks.

The Approach

Streamlined Learning Management Implementation, Complete Multimedia Conversion

The main goal was simplicity. From logging into the new learning system to completing the program and receiving a certificate, the process needed to be simple. This project has two immediate deliverables - Learning Management System Implementation and Custom Content. (links to both on the website)

We used one of our favorite learning management systems, Thinkific [affiliate link], to create the End Slavery Tennessee online education portal.  This involved:

  1. Creating custom course pages for each of the programs being delivered to educators, and enabling them to self-register in the program while providing all of the details needed.
  2. Customizing the course player and navigation for each program to ensure the progression through the program was obvious and simple.
  3. Finally, we integrated the education portal into the End Slavery Tennessee website for a seamless learner experience and continuation of the ESTN brand.

When creating the course content, we had a few objectives to meet the client goals for the program:

  1. Course content needed to feature the key organizations involved in preventing trafficking and supporting survivors.
  2. The training content must be created with trauma informed materials and used evidence-based principles to guide learners.
  3. It also needed to incorporate multimedia, resources, knowledge checks, and have a certificate with key individual details for submission to school supervisors.

Our content team set out immediately to work with the leaders at End Slavery Tennessee and others from the Tennessee Anti-Slavery Alliance to review, outline, and adapt any current instructor-led materials to online components.

The result was a mix of interviews, animated videos, downloadable resources, and a few interactive exercises to be created.

  • Our production team worked to capture authentic interviews with subject matter experts on camera. We also scripted several modules that were delivered via teleprompter.
  • We also created a series of animated videos that were used to show context or illustrate topics that were difficult to discuss or capture in any other way.
  • Interactive SCORM components were designed to be hosted in the LMS as an additional way to increase the interactivity of the content.
  • Finally, short knowledge checks to measure recall were spaced throughout the lessons.

Since launching the program, nearly 30,000 educators have participated in the program each school year. Because the training content was so well received, school districts created policies that every educator must complete the program annually - expanding the original scope of the program from "building awareness" to "professional development."

The program has also expanded to include podcast episodes produced by End Slavery Tennessee that have been incorporated as another modality in the training, allowing educators to hear real stories, from real survivors.

In addition, the training program received independently peer reviewed awards for education in the Non-Profit, Government, and Education multimedia categories.

Results

Thousands of educators reached, awards received, future programming encouraged and approved by state leaders.

Since launching the program, nearly 30,000 educators have participated in the program each school year. Because the training content was so well received, school districts created policies that every educator must complete the program annually - expanding the original scope of the program from "building awareness" to "professional development."

The program has also expanded to include podcast episodes produced by End Slavery Tennessee that have been incorporated as another modality in the training, allowing educators to hear real stories, from real survivors.

In addition, the training program received independently peer reviewed awards for education in the Non-Profit, Government, and Education multimedia categories.

Awards

2020 Silver Omni Award x 3