There’s a lot of power in being surrounding by people who think similarly and bringing people together around common challenges and solutions.

As an organization entering the “Training As A Service” market, or even one having been in the customer training business for a while, identifying where these communities currently exist within your industry, or just as importantly identifying the need to build that community, can present a massive opportunity for expanding your value and service offerings for traditional product/software organizations.

In the first segment of this three-part series, we shared WHY it's important to educate your customers about the software, platform, or services you provide as a business in order to generate revenue.

In this second part of the series, we will share HOW you can begin developing a framework for customer training and ensure that customers are successful when using your platform or service.

Crowded markets filled with competitors offering similar solutions and services force business owners and managers to search for new ways to differentiate their organization and the products and services that are being sold.

Because of the speed of change throughout the world, finding new ways to do this can be challenging. Often organizations focus all of their effort on new sales, new features, new widgets, new everything, instead of focusing on ways to improve their current customers’ lives and their experience with products.